7 Wellness Trends We’ll See Flooding Social Media in 2024
Wellness Inspiration 2024 | Photo by Leo_Visions on Unsplash
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Wellness Overwhelm
Keeping up with “wellness” in today’s digital age can be crazy overwhelming. On one hand, lots of wellness trends are built off of meaningful information and insights that can help us to intentionally cultivate and live our best lives. On the other hand, the billion dollar wellness industry can throw so many “must-dos” at us that it makes living well feel like an impossible full-time job with a relentlessly unpleasable boss.
*Deep Breath*. I’ve been there. I was twenty-three years old when I fell in love with the idea of intentional wellness. And it took me approximately 3 days on the internet to acquire enough overwhelm-induced discouragement to want to throw in the towel and claim “ignorance is bliss”. I yoyo’d through one wellness trend and social media influencer-backed brand at a time for years before I laid down the pressure and recognized that true wellness could be a lot simpler AND messier than I once believed.
I stressed out about stress management and all things wellness until I created a motto to remind me of my need to lay down wellness idols and embrace grace: Live well 23/7, because no one is perfect.
For me, sharing the Top 7 Wellness Trends Expected to Take Over Social Media in 2024 isn’t about creating pressure to try each of these trends or force them into every lifestyle. That’s actually the opposite of the Well Twenty Three mission: Wellness Without Overwhelm.
Instead, I hope to offer you insight into what Wellness Topics and Trends may be flooding our newsfeeds, our conversations, and our mind this year BEFORE we become obsessed with 2024’s equivalent of the Clean-Girl Aesthetic and Pickleball Craze. This way, we’ll hopefully all be able to reflect on our own wellness goals for the year, setting boundaries for what trends we plan to try out and which we need to filter out this year.
With that disclaimer in place, I’m stoked to be covering:
How bodycare is getting a skincare-inspired revamp this year
The Body-Brain Connection challenging the way we think about health and fitness domains
Breaking out of molds and having FUN with fitness
Digital Health Galore
Slow Travel trends and Wellness Tourism
No more lonely living, things are getting social
Bye-bye booze, we’re making adaptations
So if you’re curious to know more about the trends experts are expecting to see dominate the 2024 wellness space, read on my friend!
7 Wellness Trends Taking Over 2024
#1: Bodycare is Everywhere
Until now, bodycare seems to have had a touch of Middle Child Syndrome as caring for all skin below the chin was notably overshadowed by booming growth in the Skincare Industry. According to the 2024 Pinterest Predicts Report, it seems like bodycare is about to get its long awaited turn in the limelight this year.
From enriched body butters, to anti-aging body serums, to home spa experiences and wellness retreats, experts claim that we’re about to see a major boost in people revamping or beginning a “body skincare routine” for the first time.
Get ready to nourish and protect the largest organ in your body by leaning into intentional bodycare this year!
#2 Body-Brain Connection
The tides are turning in terms of the way we view the dynamics of health, fitness, and wellness as people are leaning into a deeper, more holistic understanding of how our body, mind, and spirit work together to create our overall well-being blueprint. In 2024, experts predict an increase in interest in the body-brain connection linking mental health, hormones, gut health, movement and physical well-being.
According to Forbes Contributor Joni Sweet, 2024 will bring us a lot of information about the powerful Vagus Nerve, Blue Zone Diets, and Cycle-Syncing as we seek to better understand the body-brain connection.
Beyond these shifts, Sasha Aparicio, M.S. expects 2024 wellness enthusiasts to bring us increasing content on supporting a healthy gut microbiome with probiotics, prebiotics, and dietary lifestyle changes as we aim toward a more holistic wellness model.
When it comes to conversations on mental health specifically, Marta Giri from Locally Well San Diego describes how a growing understanding of the body-brain connection will lead to an increased demand for Somatic Therapy approaches this year.
#3 Having Fun with Fitness
Gone are the days when our vision boards include pushing through miserable workouts we hate five days per week. Incorporating FUN into our fitness routines will be heavily trending throughout 2024!
According to Sasha Aparicio, M.S., “Hobby-Based Movement” will infuse our days with enjoyable steps toward our fitness goals. Whether it’s through increasing trends on hiking and other outdoor physical activities, playing games of badminton with friends, social wellness groups or joining a modern dance class, prioritizing fun throughout our wellness routines is sure to create boosts in motivation, physical health, and mental well-being.
#4 Digital Health Galore
With all of the epic features and technological solutions we have at our fingertips, it’s no wonder that 2024 is predicted to promote the intentional use of technology to fuel our fitness knowledge and habits.
Sasha Aparicio, M.S. shares how mindfulness-focused apps can support mental well-being and stress management, while the demand for wearables that provide user-friendly data on our health metrics simultaneously rises.
In contrast, Sarah Garone, NDTR and Dana Leigh Smith from Shape predict that our focus on both physical and mental health will lead to a year of prioritizing digital detoxes. Perhaps rather than ditching our devices altogether, we’ll start to see a shift in the ways we use our devices and spend our time in 2024.
#5 Slow Travel and Wellness Tourism
People no longer want to feel like they need a vacation to follow-up their vacation. Instead of itineraries crammed full of tourist attractions and high energy activities, many people will be opting for a slow-living inspired mode of travel.
Staycations, wellness retreats, sleep tourism, and living like a local are likely to be all the rage in our travel plans this year according to Shape contributors Sarah Garone, NDTR and Dana Leigh Smith.
Will this trend bring a tourism boom to charming small towns or Urban city staycations full of spa-like amenities?
Slow Travel, Sleep, and Wellness Tourism Inspiration 2024 | Photo by Katie Moum on Unsplash
#6 Social Well-Being and Community-Based Wellness
Loneliness is an epidemic of our generation, leaving many people craving community and connection. Marta Giri predicts that this reality will lead to major increases in people searching for fitness groups and growing social wellness platforms.
Meanwhile, socialization will be prioritized as a crucial dimension of holistic wellness all around. Shape shares that chronic loneliness will lead Gen Z and Millennials to dive into deeper conversations with others, possibly looking to conversation starter games to provide inspiration for the connection they crave.
#7 Low-Alcohol and Mocktails
And last but not least, Shape shares that 2024 will bring us continued exploration of the sober-curious movement as people search for low-alcohol cocktail recipes and creative themed mocktails to add a fun drink option to any event, minus the next day hangover.
Beyond limiting alcohol content, the Pinterest Predicts Report tells us that we can expect to see searches for all kinds of tropical themed drinks and deserts this year as people bring moments reminiscent of island life straight to their backyards.
So, will you be one of many saying goodbye to the booze and hello to fun alternatives this year?
Well Twenty Three Takeaway
2024 is bound to be another fun-filled year when it comes to wellness trends and experiences. Whether you’re diving into bodycare with a new routine, signing up for a much-needed sleep retreat, or currently browsing Pinterest for your stand-out badminton outfit, we hope that your 2024 wellness journey is ready to ditch the pressure and live out wellness without overwhelm, 23/7 because no one is perfect.
When all else fails: be still - be well - be kind. We’re cheering you on!
